Black hat SEO services refer to the unethical and possibly illegal SEO strategies to attract visitors to a website that may not really give what they are looking for. The tricks used are meant to deceive both the internet user and the search engine through the use of bots, codes, tags, duplicate webpages, keywords, and many more. Many of them were considered convenient strategies several years ago because they provided good results with less effort. Oftentimes, availing of these services was even cheaper than those of the legit strategies.
However, since search engines are obviously no dumb, all black hat search engine optimization services are not being penalized that can lead to being blacklisted. That is equivalent to throwing out all your hard works and time spent on developing your website. Committing a single mistake is enough to ruin your entire online reputation. Do not fall a victim. Avoid these black hat SEO services by all means.
1. Keyword stuffing
The computation of keyword density used to have a space in the internet marketing realm. Higher density meant higher ranking. That was before.
Search engines can now easily detect keyword stuffing. For them, stuffing keywords means repetitive use, less substance, and less clarity. Your website will be automatically removed from the SERP because of that.
2. Keyword forcing
Keyword forcing may not go side-by-side with keyword stuffing. As a matter of fact, it may have a decent distribution of keywords. The problem here is the keyword choice itself. A trending keyword may be used to attract visitors with or without relevance to the article. In fact, it may not have relevance to the entire website at all.
3. Article spinning
This search engine optimization service is the practice of rewriting/rephrasing articles sentence by sentence to produce multiple articles from a single original copy. It is a convenient way of producing web content that does not offer quality. Articles are spun with the use of spinning software or rewritten by writers. Either way, search engines can figure out if a website’s content are essentially duplicates, so you can still be blacklisted.
4. Domain squatting
This is the practice of registering a popular name or term as your domain without any relevance to your niche. For instance, you can register a popular A-list Hollywood actor’s name as a website and use that to attract all of his fans and earn from that.
5. Hidden links
Since most internet users are wary about external links, this search engine optimization service deliberately hides all of them by blending them to the other texts in the website. Unaware of the links, internet users may mistakenly click them and get redirected to another irrelevant and malicious website.
6. Doorway pages
Developing a search engine optimized website is a long and expensive process. You practically need to produce hundreds or thousands of individual webpages with substantial content. As a shortcut, many black hat SEO providers just optimize one page, called the doorway page, with proper keywording, tagging, coding, site mapping, and linking. That page is expected to rank high, but once users click that page on the search engine results page (SERP), they will be automatically redirected to the real and irrelevant website.
7. Site mirroring
To avoid availing of numerous search engine optimization services, some people just copy and paste other high-ranking websites’ contents. They hope to get the benefits of proper keywording and online relevance, but they will remain a duplicate, which can get them blacklisted eventually.
With the use of codes, a different content, mete tag, Meta description, and article title are shown in the SERP. When clicked though, internet users will enter an entirely different webpage that is not at all connected to the one they saw on the SERP.
9. Blog spamming
When blog popularity surged in the mid-2000s, many unethical internet marketers rode with it and tapped blog visitors for their own campaigns. They spammed blog comment sections with their links and irrelevant comments that promote their own websites. Nowadays, a lot of blogs use comment moderation to avoid blog spamming.
10. Link farming
Link farms are websites that offer multiple link exchange deals to increase the number of inbound links you have. Unfortunately, search engines only consider relevant link exchange as the valid strategy. Links should be properly mentioned in a relevant niche website to count. Otherwise, you can get penalized.
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